Brandwatch-Top-Global-Brands-on-Twitter-Aug2013Research has suggested that over-communication by brands on social networks can have negative effects. So how many times should brands tweet without turning off their followers? It seems that global brands are betting on at least 30 tweets per week, according to [download page] a report from Brandwatch. The study selected a sample of 253 top brands around the world such as Dell, NBA, and Facebook, finding that 145 57% tweeted 30 times per week or more during the study period.

via Majority of Top Brands Tweeting At Least 30 Times Per Week.