B2B Marketers Expect a Bump in Ad Budgets in the Next Year – eMarketer

Marketers operating in the business-to-business B2B realm have seen a steady uptick in dollars dedicated to marketing over the past year. According to April 2013 research from American Business Media ABM, a B2B industry association, 29% of US marketers reported increasing their B2B advertising budgets over the preceding 12 months, while 59% said outlays had remained about the same. Only 9% indicated they had decreased at all.

via B2B Marketers Expect a Bump in Ad Budgets in the Next Year – eMarketer.