Good writing: Businesses claim to practice it, support it, and value it. But more often than not, their money isn’t where their mouth is. Poor grammar and jargon-riddled writing are rampant. We’re great at inventing terms — the instruction manual for my toaster refers to the lever that pops up the toast as the ‘Extra-Lift Carriage Control Lever’ — but poor at communicating what we actually mean.

via Your Company Is Only as Good as Your Writing – Kyle Wiens – Harvard Business Review.