IMN-Content-Marketing-Program-Goals-2013-v-2012-Aug2013Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy, according to [download page] results from IMN’s second annual Content Marketing Survey. As more marketers develop strategies and grow their maturity levels (11% describe themselves as “experts”), their content marketing programs and measures of success appear to have gravitated towards a focus on lead generation.

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