Ipsos-How-Consumers-Find-Out-About-New-Products-Brands-July2013How are Americans introduced to new products and brands? Most often through TV ads, according to new survey results from Ipsos Open Thinking Exchange. After TV ads, Americans say they’re most likely to learn about new products and brands from friends and family (54%) and on the internet (also at 54%). The results reveal some interesting demographic differences within the US, as well as some intriguing variations between US responses and ones from the rest of the world.

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