MITDeloitte-Importance-Social-Business-by-Org-Area-July2013The second annual social business study [download page] from the MIT Sloan Management Review and Deloitte covers a broad range of social business uses in the organization, as well as the importance of social tools across different areas and objectives. Based on a survey of 2,545 executives around the globe conducted in the fall of 2012, the study determines that social business (the use of social media, tech-based internal networks, social software, and/or social data) is – not surprisingly – most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.

via Which Organizational Areas Are Relying the Most on Social Tools?.