Viamedia-TV-Viewers-Who-Would-Never-Act-on-Ad-July201341% of TV viewers would never act on a commercial, regardless of the device they’re using to watch TV, according to results from a Viamedia survey conducted by Harris Interactive. Of course, the flip side is that 59% would act on a commercial – and there’s a solid argument to be made that that’s a high percentage. That debate aside, the survey results suggest that viewers who watch TV on a computer are most likely to act on a commercial.

via 4 in 10 TV Viewers Say They’d “Never” Act In Response to a Commercial.