Covario-Global-Search-Engine-Market-Share-in-Q2-Jul2013Chinese search engine Baidu’s share of global paid search clicks continues to grow, according to [download page] Covario’s latest analysis of pay-per-click advertising by its enterprise technology, consumer electronics, and retail clients. In Q2, Baidu accounted for 27% share of all clicks (up from roughly a quarter in Q1), despite capturing only about 7% of all spend. Google dominated with 86% share of spend, while accounting for a relatively smaller 62% of clicks.

via Globally, Google Still Eats Up Most Search Spend, While Baidu Keeps Generating More Clicks.