VisionCritical-Social-Inspired-Purchases-on-Mobile-July2013Social media-inspired purchases often occur on mobile devices, according to survey results [download page] from Vision Critical. The study looked at Facebook, Twitter and Pinterest users who had made an online purchase after sharing or favoriting an item (social media “purchasers”), asking them if any of their social media-inspired purchases were ever made on a mobile device (i.e. smartphone, tablet). Twitter purchasers proved most likely to have done so: 35% said they used a mobile to make all of their purchases.

via Twitter-Inspired Purchases Often Occur Via Mobile Device.