Adestra-B2B-Publishing-Email-Metrics-by-Subject-Line-Content-Term-Jun2013Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email. This article contains a summary of highlights from the Adestra report, which is based on a random sample of more than 90,000 email campaigns, each with a minimum list size of 5,000, totaling more than 2 billion emails.