CMOCouncilNetLine-B2B-Buyer-Attitudes-to-Online-Content-June201387% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to [download page] a new report from the CMO Council and NetLine, and 35% believe that online content highlights the vendors that best understand their needs. With such emphasis being placed on content marketing, it’s imperative that B2B brands understand what types of content best influence these buyers.

via B2B Buyers On What Online Content Works… and What Doesn’t.