JacobsMedia-Radio-Listeners-SocNet-Adoption-by-Generation-May2013The newly-released Techsurvey9 from Jacobs Media contains some very interesting data about the social networking preferences of Gen Z (born in 1993 or later) radio listeners. The study, which finds that radio listeners in the US and Canada are highly social overall, shows that compared to older generations, Gen Z listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook. In fact, the survey finds that Baby Boomers (born between 1946-64; 73.3%) are as likely as Gen Zers (72.9%) to have a Facebook account. The results come on the heels of research from Piper Jaffray which found Twitter challenging Facebook as American teens’ most important social network.

via Tumblr and Snapchat Emerge as Popular SocNet Choices Among Gen Z Radio Listeners.

How many times have you uploaded a photo to your Facebook page only to see that, when it squeezed into the designated photo space, Facebook cropped half of it?

via Image sizes on Facebook: A cheat sheet | Articles | Main.

US consumers’ enthusiasm for social media and digital video is showing no signs of fatigue. According to Gfk, in partnership with the Interactive Advertising Bureau (IAB), time spent online rose yet again in 2012, boosted by particularly notable growth in daily usage of social networks and viewing of digital video.

via Social, Digital Video Drive Further Growth in Time Spent Online – eMarketer.

Google’s integration of user-driven information into its search results is especially apparent in the travel space. Though much maligned stateside, Google+ has a growing worldwide footprint, and research shows the network’s rising influence during the travel planning phase.

via Travelers Worldwide Look to Google+ as a Research Tool – eMarketer.

Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis, per results from an IAB study [pdf] conducted by GfK. But who are these viewers? The study profiles the audience of each online video type, finding that they each skew male, but more so among OPOV viewers. Viewers of original online content also skew older than those who watch TV shows online.

via Who’s Watching Online Video?.

US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.Moms between 18- to 34-years-old were not only more likely to be on social sites, they also spent considerably more time on Facebook than the general population—24% more time on desktop, and factoring in mobile, young moms spent 260% more time than the average user.

via Why Are Moms So Social? – eMarketer.