Most consumers are keeping it short and sweet when it comes to their online video viewing habits, but that may be limiting the industry’s ability to monetize its inventory, according to [download page] FreeWheel’s Q1 Video Monetization Report. During the first quarter, 86.7% of video views on “Linear + Digital” networks were less than 5 minutes in length, as were 86.2% of video views on “Digital Pure-Play” networks. But ad loads (ads per video viewed) for short-form content averaged out at just 0.9 for the Linear + Digital model and 0.5 for the Digital Pure-Play model.

via Most Online Video Views Are Reserved For Content Less Than 5 Minutes in Length.