For 91% of UK internet users, privacy policies affect business decisionsCompanies that lose the trust of UK consumers on online privacy issues do so at their own peril, a study has found.According to a January 2013 survey of over 2,000 internet users in Great Britain conducted by Ipsos MORI for TRUSTe, 46% of respondents strongly avoided doing business with companies they believed were not doing an adequate job of protecting their privacy online. Another 45% had a tendency to avoid doing so, leaving just 9% saying that privacy concerns didn’t have much of an impact on their online commerce behavior.

via UK Consumers Say Privacy Concerns Can Be a Deal Breaker – eMarketer.