While brands seem to prefer sharing links to their videos from YouTube to uploading them directly onto Facebook, they may want to rethink that inclination, according to new data from Socialbakers. The company analyzed video shared by brands between December 4, 2012 and March 3, 2013, finding that Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).

via Facebook Video: Native Uploads Get More Reach Than YouTube Links.