Today’s “modern marketer” has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics, according to [download page] a study from BtoB magazine, sponsored by Eloqua. Respondents to the survey overwhelmingly pointed to the ability to track marketing ROI due to technology (60%) and the use of social media in marketing (58%) as the forces that have contributed most to this change.

via Modern B2B Marketing Said Most Influenced by Tech-Tracked ROI, Social Media.