Senior marketers are lukewarm about mobile’s importance to their local marketing agendas, according to [download page] results from a new study by the CMO Council. Asked how mobile will impact their local marketing mix in the year to come, a plurality 33% said they are still investigating the opportunity in mobile. Separately, just 6% rated mobile as important to the success of their local marketing strategies.

via Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix.