Nielsen has released a new report [download page] looking at consumer attitudes to new products, finding that 1 in 2 survey respondents from around the world are generally willing to switch to new brands. But, respondents – who were surveyed online – also displayed some caution, with 6 in 10 preferring to wait until a new innovation has proven itself before purchasing, and the same percentage preferring to buy new products from brands that they are familiar with.

via 1 in 2 Global Consumers Generally Open to Trying New Brands.