So what is ‘Integrated Advertising’? on Vimeo on Vimeo

via So what is ‘Integrated Advertising’? on Vimeo.

As far as I know, nothing of any notable significance occurred on Monday, October 15, 2012. The social web was still abuzz from the spectacular achievement in human ingenuity from the night before, brought to you by Red Bull and science. People continued to predictably politick and Rainn Wilson did an AMA. However, for an infinitesimal segment of the human population, October 15th was marked by a frenetic search for answers fueled by an anxiety that can only come from leaked photos of an up-and-coming piece of shiny new tech.

via Anatomy of a Hoax – The Sony Nexus X.

Gartner predicts that by 2015, about a quarter of all companies will have created a new seat at the senior executive table–the Chief Digital Officer. Gartner’s prediction is based on the major transformation underway as companies are digitizing both their sources of revenue as well as their services.

The research group said this is happening because “organizations are digitizing segments of business, such as moving marketing spend from analog to digital, or digitizing the research and development budget.” Also, Gartner says, organizations are digitizing how they service their clients, in order to drive higher client retention. Thirdly, it says, they are turning digitization into new revenue streams. As a result, of these changes, every budget is becoming an IT budget, and the Chief Digital Officer is becoming a logical addition to business leadership.

via Why CIOs May Morph Into the Chief Digital Officer – The CIO Report – WSJ.

Wikipedia has become almost a staple in society, and its prominence in search engines and frequency of use make it a very powerful website. This study explores the views, experiences and beliefs of public relations/communications professionals about editing Wikipedia for their company or client. Wikipedia co-founder Jimmy Wales has what he believes to be a “bright line” rule whereby public relations/communications professionals are not to directly edit the Wikipedia articles about their companies or clients. Through a survey with 1,284 responses, this study found that the “bright line” rule is not working. This is because, among other reasons, 60% of the Wikipedia articles for respondents who were familiar with their company or recent client’s article contained factual errors. When the talk pages were used to request edits, it was found to typically take days for a response and 24% never received one. Plus, most of the public relations/communication professionals in this study were unaware of the rule and almost half of those who were familiar with it did not understand what it meant to them. This study provides survey results that establish a benchmark for Wikipedia engagement.

via Measuring public relations Wikipedia engagement: How bright is the rule? | Institute for Public Relations.

If someone is an internet user, there’s a decent chance they are reading the newspaper online. According to comScore, 644 million people worldwide visited online newspaper sites this October, which it estimates to be 42.6% of the world’s internet users. As their business models continue to tilt away from print and toward digital, newspaper outlets around the world are competing to win the attention of this large and growing audience.The leader, by sheer size of audience, may be a surprise to hard-news junkies: the Mail Online, the web outlet of the London-based Daily Mail. The Mail Online’s website attracted over 50 million unique visitors in October, comScore said, the most of any online newspaper. Despite a partial paywall instituted in 2011, websites affiliated with The New York Times ranked second, attracting over 48 million unique visitors, followed by two other well-established outlets, The Guardian and Tribune newspapers.

via The World’s Most-Read Online Newspaper Changes the Rules – eMarketer.

I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content a.k.a. viral content does more than increase brand recognition and site traffic: it can also boost your SEO signals.As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field.How Social & SEO Are LinkedLet’s start with the obvious: social media builds links. In fact, viral content serves the same purpose as a link building campaign: gathering endorsements that establish authority and legitimacy in your field.

via Types of Social Media Content to Boost SEO.

Great news! Facebook now lets people you don’t know spam your inbox for the low, low price of $1. For those of us who work in media, this can only mean one thing:

via What Facebook’s $1 Messages Mean for Journalists.

Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the percentage of U.S. adults that go online at least monthly. What has changed, however, is how many adults go online at least daily: In 2011, that was 78 percent of U.S. adults, and in 2012, Forrester reports that 84 percent now go online at least once per day.

via Forrester: 84% Of U.S. Adults Now Use The Web Daily, 50% Own Smartphones, Tablet Ownership Doubled To 19% In 2012 | TechCrunch.

People are spending more time accessing the internet from a variety of non-PC connected devices, finds GfK in a new report. While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year. Picking up the slack were mobile devices: mobile phones now account for 17% of time spent with the internet (up 42% from 12%), and tablets 6% (double last year’s 3%).

via Mobile Phones Now Account for 17% of Total Time Spent With the Internet.

People are spending more time accessing the internet from a variety of non-PC connected devices, finds GfK in a new report. While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year. Picking up the slack were mobile devices: mobile phones now account for 17% of time spent with the internet (up 42% from 12%), and tablets 6% (double last year’s 3%).

via Mobile Phones Now Account for 17% of Total Time Spent With the Internet.