The world’s top 100 brands (according to Interbrand) are almost universally using Twitter, although far fewer are actively engaging in customer service over the platform, details Simply Measured in a December study. The study finds that while 95 of the top 100 brands are active on Twitter, less than a quarter of those (23) have a dedicated customer service handle, and only 15 respond to 10 or more tweets per day on such a handle.

via 23 of the World’s Top 100 Brands Have a Dedicated Twitter Customer Service Handle.