Verizon has released new data from its “Borderless Lifestyle Survey,” exploring consumer attitudes to an always-connected lifestyle. Of the many findings, attitudes towards real-time interaction with TV shows prove particularly interesting, as emerging technologies provide another potential activity for so-called “second screeners.” Specifically, 35% of respondents indicated an interest in real-time games and challenges with shows via a second screen, and 32% expressed an interest in the ability to control or influence a TV show’s plot via a mobile phone or tablet. Beyond TV programs, more than one-quarter also said they’d be interested in real-time interaction with TV commercials from a mobile device.

via 1 in 3 Online Consumers Want to Interact With TV Shows Via a Second Screen.