Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. But ask these professionals to define big data, and all consensus is thrown out the window. That’s what IBM and Oxford University found when they surveyed [download page] more than 1,000 executives from 95 countries, across 26 industries. The respondents, given a list of choices, were allowed to select up to 2 descriptions of how their organizations view big data. No single characteristic topped 20% of the normalized results.

via More Companies Agree on Big Data’s Benefits Than Its Definition.

A Facebook post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 minutes after publication. Previous data from Socialbakers has indicated that after the first half of reach is obtained in the 30 minutes post-publication, the rest is attained in the following 7 hours.

via Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published.

Device type, demographics affect readership levelsThe print industry has looked to tablets as a potential savior of a suffering business. Whether digital ad revenues will make up for print losses remains to be seen, but millions of tablet users have taken to the devices to access periodicals on a regular basis.More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines, comScore found in August. Readership was a few percentage points above average for Kindle Fire owners, with iPad users coming in second place for both types of periodicals. NOOK and other Android tablet users were slightly less likely than average to read magazines and newspapers on their devices.

via Who’s Reading Magazines and Newspapers on Tablets? – eMarketer.