The problem comes when that churn, that endless wave of news, crests over our abilities to manage and vet. There is a call, for example, to slow down when it comes to coverage. You don’t care that Angry Birds Star Wars is out the moment it’s released. Why not just sit on that news for a few days, really give it a good dry rub? Why not give old Mighty Eagle a call, get him on camera. Really make an event out of it. We don’t do that because that’s even worse than pasting in a press release. There is a very large percentage of people for whom the words “Hey, Angry Birds Star Wars is out. You can get it here” is far superior to a 1,000-word article on how they got birds to look like Han Solo. We’re not any company’s marketing organ, no matter how many times we post about Apple. Those who want more can always find more. Always. So slowing down isn’t the answer.

via Churn: The Problem Of The New Tech Journalism | TechCrunch.