Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation activities, 57% now use social business for internal collaboration, but that number will reach 78% over the next 2 years. Similarly, while 58% now monitor customer comments for new ideas, 78% plan to do so in the next 2 years. Other areas in which more respondents plan to use social business for innovation include gathering feedback from customers (73 planning % vs. 46 currently using), enabling customers to submit plans and solutions (68% vs. 40%) and more effectively collaborating with partners and suppliers (72% vs. 38%).

via Social Media Poised To Become A Stronger Force For Innovation.