A majority of online adults find advertising that appears as content so-called “native ads” to be misleading, according to survey results released in November 2012 by MediaBrix. They feel most deceived by sponsored video ads, with 86% reporting they find those ads misleading. 57% feel similarly about Facebook Sponsored Stories, and 45% about Twitter Promoted Tweets.Their ire is not for digital media alone. 66% feel misled by advertorials sponsored editorial, which appears both online and in print, and 61% by TV infomercials.

via Consumers Feel Duped By Sponsored Video Ads, Facebook Sponsored Stories.