Device type, demographics affect readership levelsThe print industry has looked to tablets as a potential savior of a suffering business. Whether digital ad revenues will make up for print losses remains to be seen, but millions of tablet users have taken to the devices to access periodicals on a regular basis.More than a third of tablet users in the US read newspapers on their devices each month, and even more check out magazines, comScore found in August. Readership was a few percentage points above average for Kindle Fire owners, with iPad users coming in second place for both types of periodicals. NOOK and other Android tablet users were slightly less likely than average to read magazines and newspapers on their devices.

via Who’s Reading Magazines and Newspapers on Tablets? – eMarketer.