In late August 2012, President Barack Obama hosted an “Ask Me Anything” AMA live session on Reddit, a social news website that reports up to 3.5 billion page views a month. While the President was only able to respond to 10 questions in the time allotted, nearly 25,000 comments and posts were generated by users from the online outing. Erik Martin, general manager at Reddit, spoke to eMarketer’s Danielle Drolet about the presidential discussion and what brand marketers can learn about the role of social media in politics.

via What Brands Can Learn from Obama’s Live Q&A on Reddit – eMarketer.