B2B marketers believe that the most effective content tells compelling and engaging stories. Apparently producing that kind of content isn’t such a problem anymore – but producing enough of it is. According to a new report from the Content Marketing Institute (CMI) and MarketingProfs, 29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content. That challenge – up from 20% of respondents last year – has supplanted concern over content quality, which took a big drop from a leading 41% of respondents last year to 18% this year.

via Forget Quality. Quantity Is Now the Key Challenge For B2B Content Marketers.