Until now, a Facebook Page showed up only in the language it was created in, alienating foreign fans. Now Pages can appear translated into a visitor’s local language, which could inspire global brands to buy more Facebook ads promoting them. Global Pages could help a billion language-fragmented users commune around what they like, and connect Facebook to the pesos, pounds, and yen Wall Street wants.
With the new Global Pages structure, brands can set up localized versions of their cover photos, profile photos, Page apps, milestones, “about” info, and news feed stories. An English version’s cover might say “Hello” while users visiting from Spanish-speaking countries would see a version welcoming them “Hola”.