Consumers in Germany expect a lot from brands on social media channels. But they’re willing to engage with companies on those platforms to get useful information from them, according to a June 2012 survey of adult internet users in Germany conducted by email marketing company ExactTarget.

The survey found that almost four in 10 of those polled identified as “Facebook fans,” defined as those users who had become a fan or “liked” at least one brand or organization. A much smaller number of respondents, only 7%, thought of themselves as “Twitter followers,” meaning they followed at least one business or brand on the site. Meanwhile, 94% subscribed to permission-based marketing email.

via In Germany, Users Interact With Brands on Social Media – eMarketer.