Monthly Archives: September 2012

Reading

7 in 10 Cos. See Social Media as Integral to Marketing, Biz Strategies

73% of companies with annual revenues of less than $150 million agree that social media is integral to their marketing mix, while two-thirds of companies with revenues of more than $150 million agree, according to [download page] an September 2012 report from Econsultancy, produced in partnership with Adobe. Social media’s importance extends beyond just marketing, though: three-quarter of company respondents from the smaller businesses agree that a social media strategy is integral to their business strategy, while 66% of larger businesses agree.

via 7 in 10 Cos. See Social Media as Integral to Marketing, Biz Strategies.

Reading

Reddit Reached 3.4 Billion Pageviews in August

The popular social news site announced today via Twitter that it had over 3.4 billion pageviews for the month of August. That’s roughly an 8.8% increase over the previous month, when the site topped 3.1 billion.

Reddit also saw an increase in unique visitors. In July, the company reported that it had 39.5 million uniques. For August, that number climbed up to 42.9 million, about 8.6% gain on the previous month.

The surge in traffic can likely be attributed to President Obama’s Ask Me Anything session on Aug. 29, which single-handedly brought in 1.6 million uniques that Wednesday and 1.2 million the following Thursday. Obama’s live interview on Reddit garnered so much traffic that the site’s servers were “under heavy load” during his AMA.

via Reddit Reached 3.4 Billion Pageviews in August.

Twitter

New Twitter API Drops Support for RSS, Puts Limits on Third-Party Clients

Although most of the API changes were previously announced, the overview of the final API highlighted some that were previously unknown. The one sure to cause the most immediate frustration: Twitter is ending support for RSS, XML and Atom.

While it was easy to see the loss of XML coming — Twitter has slowly dropped support for XML in favor of JSON over the last year and a half — dropping support for RSS and Atom is a major shift.

via New Twitter API Drops Support for RSS, Puts Limits on Third-Party Clients.

Reading

Privacy Concerns Cause Mobile Phone Users to Uninstall, Avoid Apps

pew-mobile-owners-app-privacy-concerns-sept2012.pngSome 43% of all mobile phone users use applications, but 54% of those app users have decided not to install an app due to concerns about sharing or collecting of personal information, and 30% have uninstalled an app for the same reason, according to [pdf] a September 2012 report from Pew Research Center’s Internet & American Life Project.

via Privacy Concerns Cause Mobile Phone Users to Uninstall, Avoid Apps.

stats

US Newspaper Ad Revenues Fall 6.4% Y-O-Y in Q2

naa-newspaper-advertising-revenue-q12010-q22012-sept2012.pngUS newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier. Online revenues grew by 2.9%, to $826.7 million, representing 15% share of overall revenues. Print revenues dropped by 7.85% year-over-year to $4.8 billion. The overall 6.4% drop year-over-year in Q2 follows a 6.9% drop in Q1, but this year’s Q2 drop is the smallest year-over-year fall for any quarter since Q2 2010 (-5.55%).

via US Newspaper Ad Revenues Fall 6.4% Y-O-Y in Q2.

stats

Most Companies Say Social Media’s Impact Tough to Measure

econsultancy-measuring-social-media-impact-sept2012.pngWhile roughly three-quarters of companies agree that measuring the impact of social media activity is very important, more than 7 in 10 also agree that measuring the impact of social media marketing is very difficult. Indeed, just over one-third of companies report having clear objectives for their social media activity, and only a minority measure performance against social media objectives, according to [download page] a September 2012 report from Econsultancy, produced in partnership with Adobe.

via Most Companies Say Social Media’s Impact Tough to Measure.