Budgets for social media marketing are on the rise, with both B2B and B2C marketers proving they have generated leads and sales from their social outreach.In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same.