While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same, according to [download page] a September 2012 report from Econsultancy. Some 60% of companies treat social media and search engine marketing (SEM) separately, compared to 35% of agencies. And, while the percentage of companies that treat SMM as integral to SEM is unchanged from 2010, the percentage of agencies that treats social as integral to search has risen 10% points in those 2 years.

via Agencies Bullish on Relationship Between Social and Search.