14% of American smartphone owners who have scanned or texted for product information while in-store say they made an unplanned purchase as a result, according to [download page] a September 2012 report from Vibes. Yet, an almost equal proportion (15%) report being dissuaded from making a purchase. Still, a plurality say that the product information they accessed made them feel better about the purchase they planned to make. Only 13% said the information had no impact on their decision.

via In-Store Product Research Influences Most Smartphone Owners’ Decisions.