People don’t want perfect; they want real.

Eastwood shot from the hip and sounded like any interesting person you might run across at the bus stop or corner bar during your day. That’s why his speech is the one people will remember more than any other this political season. People tune out anything they think is “crafted” or “scripted.” Eastwood was real, and real is what people crave.

via Why Clint Eastwood’s RNC Speech Is a Model For Brand Journalism | Brand Journalists.