To promote the brand, the digital mailbox concept allows marketers to incorporate logos, styles, personalized offers, one-on-one messaging, links to online account management, product cross-sells, and even offers bill pay, which enables businesses to maintain their personalities while creating a strong brand presence and ultimately strengthen ties between the business and its customers.

via How to avoid being lost in the digital crowd – iMediaConnection.com.

Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.

Familiar examples include the cocktails-and-recipes magazines you might pick up at the liquor store, or inflight magazines on airplanes that report from exotic destinations.

But the digital age has given brand journalism a new urgency. It’s becoming a force that could shape the way all of us receive our information.

via Is that an ad or a news story – and does it matter which? – The Globe and Mail.

eMarketer estimates there will be nearly 70 million tablet users in the US by the end of this year, an increase of more than 100% over 2011, and that robust penetration gains will continue annually through 2015. Currently, around one in five consumers in the country uses such a device at least once per month, but research indicates not all those users are created equal.A March survey conducted for Adobe by Keynote Systems found the tablet activity mix varied significantly by age. For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.

via Uncovering Demographic Differences in Tablet Activities – eMarketer.