Monthly Archives: August 2012

journalism

From fanzine to HBO: How Vice became a video success story | Media news | Journalism.co.uk

Last year the total revenue was more than $110 million and Vice is “on track in 2012 to generate significantly more”, Dan’l Hewitt, general manager of AdVice, a division of Vice Media, told Journalism.co.uk.

As Vice moved online its focus evolved into online video, which has been driven by developments in technology. “The cost of video equipment and editing software came down, so we were able to create more video content for ourselves,” Hewitt said.

“That started around five or six years ago and then with new platforms coming into the fold, places like YouTube and Vimeo and Facebook, we were able to syndicate and distribute our content to new audiences in those places.”

via From fanzine to HBO: How Vice became a video success story | Media news | Journalism.co.uk.

video

3 Reasons Your Company Should Be Using YouTube For Recruitment [Infographic] – SocialTimes

YouTube is the third most trafficked website in the world, after Google and Facebook, and if your company isn’t using the online video site as part of your social recruitment efforts you’ll want to start after checking out this infographic from HireRabbit.

The HireRabbit infographic, YouTube Recruiting, takes a look at why making YouTube a part of your hiring efforts is important. We’ve gleaned a few enticing points from the infographic, which you can read on to learn more about before checking out the full infographic below.

via 3 Reasons Your Company Should Be Using YouTube For Recruitment [Infographic] – SocialTimes.

SEO

SEOs will slaughter careless PR agencies | Econsultancy

Talking to PR agencies about search engine optimisation (SEO) can make you feel like Noah before the flood.

Building on the recent debate around PR owning SEO, I look at how agencies who fail to embrace search will ultimately fail.

Cast your mind back to 2007-8 and the buzzwords in PR and marketing then around social media. Agencies scrambled to recruit what some mistakenly called a ‘guru’ (often a fresh graduate) who understood the platforms, if perhaps not the principles and nuances of marketing.

Since then, savvy and ambitious PR agencies realised they needed proven digital expertise and either bought in talent or skilled up their own executives on the ways of social media. Social media is now a healthy component of UK PR practice and providing high levels of fee income for PR agencies.

via SEOs will slaughter careless PR agencies | Econsultancy.

Reading

Marketers in South Korea Bulk Up Social Media Budgets – eMarketer

Facebook and Twitter were favorite choices for organizations looking to connect with customers

South Korea’s population has shown a growing affinity for social networks and the use of those networks is likely to rise along with the country’s skyrocketing mobile web usage. It’s no surprise then that an embrace of social media is also being seen among the various organization types in the country, according to an April 2012 survey of social media marketers at businesses, public institutions and nonprofits conducted by the PR consultancy firm KPR & Associates. In fact, more than half of organizations surveyed who were using social media had increased their marketing budgets for those channels in 2012, while only 5% had reduced them, KPR found.

via Marketers in South Korea Bulk Up Social Media Budgets – eMarketer.

Facebook

How Heavy Sharers Boost Facebook Pages – eMarketer

Already-active social media users attract more brand fansWhen it comes to getting fans to “like” brand Facebook pages, it helps if they see others actively commenting, liking and connecting with the brand there.A June 2012 study from Google-owned social media management company Wildfire analyzed the impact that more active social media users—brand advocates and sharers—had on brand Facebook pages. Wildfire analyzed 10,000 Facebook campaigns and looked at the top 10% best-performing campaigns, which came from nearly 700 different brands, to see what helped them succeed.

via How Heavy Sharers Boost Facebook Pages – eMarketer.

Twitter

Twitter’s API Update Cuts Off Oxygen to Third-Party Clients

The changes in Twitter API V 1.1 are all designed to foster “a consistent Twitter experience” and include universal endpoint authentication, per-endpoint rate-limiting and a number of crucial changes to the “Developer Rules of the Road.” It may be the latter changes that prove most troubling to the remaining collection of third-party, consumer-focused Twitter clients.

via Twitter’s API Update Cuts Off Oxygen to Third-Party Clients.

Reading

The Social Media Recruitment Survival Guide

It is easy to lose sight of key goals and objectives with so many social tools to utilize. Each major social media platform has its own “rules” governing recruitment best practices. In other words, a strategy that works for LinkedIn may not be the best one for Pinterest or Facebook. Lack of good planning in the use of social media can keep you from reaching great candidates.Learn to leverage the major social media outlets and convert top talent to candidates and then team members with the following tips.

via The Social Media Recruitment Survival Guide.

Twitter

Buying Twitter Followers? Beware StatusPeople, The Service That Exposes Social Media’s Black Market | Fast Company

The main goal of StatusPeople’s web app is to find out “how many fake followers you and your friends have.” The company, which creates social-media management software, released the tool as a side project in July to shed light on a user’s follower quality. While the makers emphasize on their site that their metrics aren’t perfect (for example, they only analyze a sample of your followers and, moreover, it’s possible for anyone to purchase Twitter followers for another user), there is no doubt that the results have the potential to humiliate anyone who pays money for subscribers–a dodgy practice that takes just a few minutes.

via Buying Twitter Followers? Beware StatusPeople, The Service That Exposes Social Media’s Black Market | Fast Company.