Last year the total revenue was more than $110 million and Vice is “on track in 2012 to generate significantly more”, Dan’l Hewitt, general manager of AdVice, a division of Vice Media, told Journalism.co.uk.

As Vice moved online its focus evolved into online video, which has been driven by developments in technology. “The cost of video equipment and editing software came down, so we were able to create more video content for ourselves,” Hewitt said.

“That started around five or six years ago and then with new platforms coming into the fold, places like YouTube and Vimeo and Facebook, we were able to syndicate and distribute our content to new audiences in those places.”

via From fanzine to HBO: How Vice became a video success story | Media news | Journalism.co.uk.