Already-active social media users attract more brand fansWhen it comes to getting fans to “like” brand Facebook pages, it helps if they see others actively commenting, liking and connecting with the brand there.A June 2012 study from Google-owned social media management company Wildfire analyzed the impact that more active social media users—brand advocates and sharers—had on brand Facebook pages. Wildfire analyzed 10,000 Facebook campaigns and looked at the top 10% best-performing campaigns, which came from nearly 700 different brands, to see what helped them succeed.