Monthly Archives: July 2012

Infographics

Visualising quantitative data | Feature | .net magazine

Matthew Scharpnick of Elefint Designs explains how his agency created the infographics for .net magazine’s Web Design and Development Survey 2012

One of my favourite things about infographics and data visualisations is that they simultaneously make a subject more interesting and increase your understanding of the material. In our last tutorial, How to Create Great Infographics, we worked primarily with qualitative data, describing the purpose and process of a nonprofit organisation. This time around we looked at purely quantitative data, digging into insights in the survey .net magazine conducted of its audience of developers. While many of the processes are similar for qualitative and quantitative infographics, there are a few key differences that we can see in this recap of how we created these infographics.

via Visualising quantitative data | Feature | .net magazine.

Facebook

Moms Are Biggest Brand Boosters on Facebook [INFOGRAPHIC]

Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty eight percent of moms follow or like brands on social media sites.

The survey showed that moms are the group of consumers most likely to follow their favorite brands on social media. It also found that 2 in 3 readers learn about brands via “likes” from blogs, with moms and 18-34-year-olds particularly influenced by brand mentions. Sixty-six percent of blog readers answered that a promotion by a blogger influences their purchase decisions online.

The survey, provided by Burst Media, uncovered some other interesting stats: 49% of respondents are loyal to brands online and occasionally “like” or follow a brand on social media sites. The most common reason people gave for “liking” their favorite brands online? — “To show support for it.”

via Moms Are Biggest Brand Boosters on Facebook [INFOGRAPHIC].

Reading

What makes something go viral? The Internet according to Gawker’s Neetzan Zimmerman » Nieman Journalism Lab

In March, I wrote about Gawker’s new quantity-over-quality experiment. Each day, one Gawker staffer was tasked with pageview-chasing duty, a quest to post enough cat videos, Miley Cyrus pics, and local news ephemera to keep the clicks coming en masse. That staffer’s work would free up others to work on longer, more involved pieces. Pageview duty rotated, because — who could stare too long into the Internet’s bright raw id and not go blind?

Neetzan Zimmerman, apparently. Editor A.J. Daulerio hired him two months ago to focus exclusively on viral content. Zimmerman’s title at Gawker is Editor, The Internet. He is assigned to cover the Internet.

This machine-like person has generated more than 300 bylines for Gawker since he started on April 9. These are not lengthy tomes, usually; nearly every post is just a funny photo or video, with body text barely longer than a caption. The average word count of a sampling of his recent stories is about 200.

Zimmerman sits comfortably atop Gawker’s leaderboard, garnering two to five times more pageviews than his highest-performing colleagues. Zimmerman is so prolific, his posts so magnetic, that Daulerio has now relieved all 10 full-time Gawker staffers of their pageview chores.

via What makes something go viral? The Internet according to Gawker’s Neetzan Zimmerman » Nieman Journalism Lab.

Reading

Guide to reach journalists on twitter – Muck Rack

We know professional journalists on Twitter. Over the past several years, the Muck Rack team has gained many insights into some of the best practices for how PR professionals can use Twitter to maximize their interactions with journalists.

Twitter has become an efficient way for journalists to find sources and cover news in real-time. One thing hasn’t changed, though: They still hate receiving irrelevant pitches.

via – Muck Rack.