When it comes to creating content for a company blog, “if you build it they will come” is not the right mantra. Smart social media promotion of your content is key, and it’s almost as important as creating the content itself.
That said, copying and pasting the same old thing to every social network — or worse, automating it — isn’t an effective strategy. Each platform has its own unique nuances that, when wisely taken advantage of, can increase clicks on links you share and page views for your blog. Here are tips on how to do that on each platform.