Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty eight percent of moms follow or like brands on social media sites.

The survey showed that moms are the group of consumers most likely to follow their favorite brands on social media. It also found that 2 in 3 readers learn about brands via “likes” from blogs, with moms and 18-34-year-olds particularly influenced by brand mentions. Sixty-six percent of blog readers answered that a promotion by a blogger influences their purchase decisions online.

The survey, provided by Burst Media, uncovered some other interesting stats: 49% of respondents are loyal to brands online and occasionally “like” or follow a brand on social media sites. The most common reason people gave for “liking” their favorite brands online? — “To show support for it.”

via Moms Are Biggest Brand Boosters on Facebook [INFOGRAPHIC].