Building from their strengths as places where millions of people connect with friends and family, Facebook and Twitter have taken evolutionary steps to become publishing platforms for news, video, photos and entertainment content. “Users are learning that the more they share, the more they discover,” said eMarketer senior analyst Paul Verna in his new eMarketer report, “Facebook and Twitter as Media Platforms: News, Video, Music and Games.” “And the more they discover, the more likely they are to turn first to Facebook for content they used to get elsewhere.”

via Facebook, Twitter Help Publishers Find Their Audience – eMarketer.