allstate-trust-in-information-sources-june2012.pngTraditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV and radio either some or a great deal, more than double those who could same the same about social networks (30%). In general, a greater amount of respondents displayed trust in traditional media information sources than in online channels. For example, trust in newspapers (71%), cable news networks (70%), and network news (64%) outstripped trust in company websites (51%) and blogs and online forums (34%).
via Americans Trust Traditional Info Sources Most; Wary of SocNets.