Monthly Archives: May 2012

survey

In Western Europe, Internet Behavior Differences Slight but Significant – eMarketer

Western Europe will boast more than 267 million internet users in 2012. By 2016, nearly 290 million will be online—69% of the region’s residents.Germany, with the largest population overall, also has the greatest number of web users: some 57 million in 2012, and 10 million more than the UK. In France, over 40 million people will be online this year. While in Italy and Spain, the internet population will be nearer to 30 million.

via In Western Europe, Internet Behavior Differences Slight but Significant – eMarketer.

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For Brands, Social Media Shows Returns but Measurement Hurdles Remain – eMarketer

C-suite executives are increasingly convinced of the benefits of engaging with their customers on social media platforms. A February 2012 survey of 329 senior executives in North America by management and digital consulting firm PulsePoint Group and the Economist Intelligence Unit found that the vast majority of companies who had invested in social media saw a positive shift in their bottom line as a result.Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity.

via For Brands, Social Media Shows Returns but Measurement Hurdles Remain – eMarketer.