Tencent’s social site may not enjoy the hype of Sina Weibo, but it still accounts for significant usage and user share

Chinese online media giant Tencent has a genuine hit with instant messaging in QQ, reporting over 700 million (unaudited) users at the end of 2011. But what about the firm’s other services?

Tencent Weibo, probably the second most well-known internet service developed by the firm, is popular, but often plays second-fiddle in the marketing press to competitor Sina Weibo.

Perhaps the success of QQ can help the firm in other endeavors, then. According to an April 2012 report from McKinsey & Company, a global consultancy, Tencent’s Qzone, the social site linked to the IM app, was the most popular social media site among internet users surveyed in the country.

via Tencent’s Qzone Still Reigns in China Despite Sina Weibo’s Buzz – eMarketer.