US consumers have embraced tablets at a staggering pace. And one of the major selling points has been their portability. But, interestingly, a Q1 2012 study by Viacom of US tablet owners found that they used their devices at home 74% of the time. That makes sense considering that consumers appeared to be using tablets largely for entertainment purposes, such as playing games, or watching television and movies.
Of those using tablets at home, more than nine in 10 employed the devices in either the living room or bedroom, bolstering the idea that consumers used tablets primarily for fun or relaxation. But three-quarters of respondents were at least somewhat likely to use their tablets in a home office, suggesting that the devices were used for work at least some of the time.