Cutting edge apps, software, websites and gadgets are sparking big changes in the workplace. Consequently, traditional performance reviews are no longer making the cut, and with good reason.
How are social and digital tools changing performance reviews? The following key players in the social goal and performance space talk about the effect of digital tools and the future of performance management.
A new study about digital influence says Klout and other social media measurement tools don’t really define how users influence their networks.
All too commonly, sites like Klout and PeerIndex claim to measure influence — and maybe they do measure influence. But what does digital influence really mean?
Ever feel like you tweet something important, but no one believes you?
A recent study shows you how to boost the credibility of your tweets, making people take them more seriously. And it’s not just marketing fluff; the study was conducted by researchers from Microsoft and Carnegie Mellon University.
Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice, which is listed below, straight from their mouths. Which tip is your favorite? Let us know — and leave your own tips — in the comments below.
Article recommendations from your friends on Facebook and Twitter aren’t a major source of traffic for news websites, according to Pew’s State of the Media 2012 report — but they have potential to become one.
The annual release focuses on trends in the world of journalism but as news continues to be made, read and reported with technology, this year’s edition is chock full of interesting data about the ways we all use the Internet.
Do you want your Pinterest images to stand out and get repinned? With more than 12 million users posting pictures to the image-based social network, it’s important to make sure images grab the attention of fellow Pinterest users. A properly optimized pin can make all the difference between 50 repins or no repins.
This infographic from Pinnable Business gives you information to optimize every pin you post — it includes best practices for sizing, linking, sharing and repinning.
Give these tips a try and let us know if they make a difference on your Pinterest boards.
via How to Make Images Stand Out on Pinterest [INFOGRAPHIC].
Following in the footsteps of Storify, a new free, open-source online timeline tool is innovating storytelling on the web.
Timeline, created by Zach Wise, a multimedia journalist and journalism professor, was developed in partnership with the Knight News Innovation Lab at Northwestern University, where Wise teaches. The interactive tool allows users to generate timelines on the web by curating content from Twitter, YouTube, Flickr, Vimeo, Google Maps and SoundCloud.
Over the past month, Google and Adobe have attempted to answer that question. Both companies have released tools that let marketers track their marketing spending through social media. Such data aims to provide some concrete ROI behind the touchy-feely world of Likes, retweets and +1s — data that, on its own, amount to what Phil Mui, group product manager for Google Analytics, dubs “vanity metrics.”
via Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI.
Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.”
Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. Here are 10 ways to get started.
Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web.