Monthly Archives: April 2012
Why the Enterprise Needs a Few Good Journalists – Forbes
I believe that Tom Foremski is right, that every company is now a media company. But his fine thought overlooks one painful fact: most companies are still very bad at being media companies. They write blogs that read like reception room brochures and they use social networks—the most conversational technologies in history—to do little more than push out marketing messages.
via Why the Enterprise Needs a Few Good Journalists – Forbes.
Facebook tests new way to let users know which links come from social readers and whether their activity will be shared
Facebook appears to be testing a new feature to make users aware of their social reader privacy settings before they click on links that could end up being shared on their profiles.
Articles from social readers like the Huffington Post, Digg, ESPN, Yahoo News and others now include an icon to designate whether users’ friends will be able to see that they read the article. A green circle with a check mark means social reader activity is on. A grey circle with a check mark means a user’s activity will be private. When privacy settings are clear upfront, users are more likely to feel comfortable using social readers and other Open Graph application.
Facebook Ads Have 35 Times The Reach Of Google – AllFacebook
Every Franklin spent on Facebook advertising has 35 times the reach of comparable spending on Google.
Social media guru Brian Carter fleshes this out in a cool infographic we’ve reproduced below. Readers, what do you think of these numbers?
via Facebook Ads Have 35 Times The Reach Of Google – AllFacebook.
How to get more likes on Facebook – The Oatmeal
Is Google+ the No. 3 Social Network? Depends How You Measure It
The company’s post claims that “more than 170 million people have upgraded to Google+,” a figure that almost doubles the figure that Google threw out for Google+ in January. Assuming the self-reported figure is true, that means that G+ is now the third-largest U.S.-based social network in the world.To be sure, G+ is still miles behind Facebook’s 850 million users and Twitter’s 500 million, but it appears to be comfortably ahead of LinkedIn’s 150 million, though LinkedIn’s figures are from February and have likely increased since then. A LinkedIn rep declined comment on the company’s current user base size.So, does that mean that Google+ is now the number three social network?
via Is Google+ the No. 3 Social Network? Depends How You Measure It.
Microblog Penetration in France Low, but Growing as Election Nears – eMarketer
According to the February 2012 UM formerly Universal McCann report, “The Business of Social: Social Media Tracker 2012,” frequent internet users in the EU-5 have been steadily increasing their usage of microblogs, though compared to some Asian countries, like Japan, penetration remains low.Microblogs had the furthest reach in the UK in 2011, at 26.8%. Spain, despite jumping off to a strong start in 2009, was second at 24.8%. The remainder of the EU-5—Italy, Germany and France—had noticeably lower microblog user penetration.
via Microblog Penetration in France Low, but Growing as Election Nears – eMarketer.
How much is a tweet worth? About 1/10,000 as much as a Yelp review | VentureBeat
Just how much value do you represent to these companies? Backupify, a cloud data backup service, decided to do some quick math. The infographic below gives you a glimpse. Dividing the estimated valuation of the company by the number of users tells you, roughly, how much value each user contributes to the company’s value.
via How much is a tweet worth? About 1/10,000 as much as a Yelp review | VentureBeat.
Video School / Lessons / Mobile Video Tips and Techniques on Vimeo
Over the last few years, the cameras in mobile devices have advanced to the point of being able to capture clear, crisp videos that go beyond just documenting what’s in front of the lens. But technology alone doesn’t guarantee that you’ll create awesome videos on the go — that’s where we come in. We put together some simple tips and techniques to help you make your mobile vids more magnificent. For now though, enough words! Let’s watch as Andrea talks Derek through the essentials of mobile video shooting:
via Video School / Lessons / Mobile Video Tips and Techniques on Vimeo.
Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages
The Facebook Timeline that brand pages were forced to switch over to last week is “flawed,” according to an eye movement study of six brand pages by SimpleUsability, with many of the new features going unnoticed or being misunderstood.
“The average user doesn’t fully understand the new layout, or interact with it in the way intended,” said Guy Redwood, managing director of SimpleUsability. “This will likely change over time, but as the mechanics of obtaining ‘Like
via Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages.