Rel=Author Defined with Google’s Sagar Kamdar

Sagar Kamdar is a Group Product Manager for Google Search. Sagar is responsible for Google’s authorship and social initiatives in search. Prior to joining Google, Sagar was a Director responsible for Analytics products at Oracle. Sagar has a BS degree in EE from Cornell University.

Key Points from Interview with Sagar Kamdar

This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview:

via Rel=Author Defined with Google’s Sagar Kamdar.

Two Timeline Features for Power Users

We’ve all had Timeline for at least a little over a week now (and over a month for some users who were quick to adopt), and hopefully you’ve gotten the time to adjust the formatting of your brand page to fit the new design as well as play around with the new features; if you haven’t yet, take a look at our guide to the changes timeline introduced as well as our guide to optimizing your timeline for your end-user experience.

via Two Timeline Features for Power Users.

Six Key Questions to Ask before Launching Online Contests #PRSADIConf – The Buzz Bin

Barriers to entryOnline contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don’t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and/or unique experiences, contests and sweepstakes do offer a reason for brand engagement. Whether its meaningful or not is a topic for a different blog post. My post today is inspired by a #PRSADIConf session I attended last week called “You May Already Have Won: How to run a winning online contest?” presented by Sandra Fathi, President, Affect Public Relations and Ben Pickering, CEO, Strutta, an interactive promotions company that helps businesses manage online contests.

via Six Key Questions to Ask before Launching Online Contests #PRSADIConf – The Buzz Bin.

How Social Currency Is Driving Identity, Trust and New Industries | TechCrunch

As our lives increasingly move to the digital realm – whether it’s what we read, what we watch, photos that once sat in frames now uploaded to a server farm somewhere in the rural United States, or even the 140-character thoughts we share with the world ­­– comes the very reconstitution of our identities online. A German artist named Tobias Leingruber recently took this concept to its logical extreme when he produced physical identification cards based on Facebook profiles (this attempt at satire was executed so well that Facebook sent Leingruber a cease-and-desist letter three days later).

Between the lines of Leingruber’s satire, though, is a very real, emerging concept. What Leingruber hit on is something I refer to as social currency. Social currency essentially refers to the idea that every person has an online identity formed through participation in social networks, websites, digital communities, and online transactions. Our everyday activities — web searches, status updates, ‘likes’, tweets, and comments — they all leave a trail of data behind which we tend to see as ephemeral or throwaway.

via How Social Currency Is Driving Identity, Trust and New Industries | TechCrunch.